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Editorial

Rising Raw Material Costs Require Price Increases

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

For countless years, people in the ink industry have longed for ink prices to rise. Instead, there has been a relentless downward spiral in the price of most inks, as many companies compete with an eye toward market share, and margins have suffered greatly. Meanwhile, printers have reaped the rewards of this approach. During 2004, the battles over pricing have finally run into a major roadblock and ink industry leaders must be thinking about what is really happening to the industry. Many key ra...

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